Much of the content that we consume in two dimensions is actually created using 3D tools. But while those uses are important, they’re only the tip of the iceberg. Many people think of 3D as limited to the kind of immersive content we see with special glasses or an augmented reality app. It’s hard to overestimate just how important 3D content design is and will become. And they’re being adopted in the fields of design, product visualization, retail and marketing, architecture, and manufacturing, where 3D content is transforming traditional workflows into fully digital ones. _They’re increasingly being used for visual effects and animation in entertainment, including in award-winning, popular movies like Blade Runner 2049, Pacific Rim Uprising, and Tomb Raider. Allegorithmic’s Substance family of tools are used in the vast majority of AAA games, including Call of Duty, Assassin’s Creed, and _Forza.
With this acquisition, Creative Cloud will benefit from Allegorithmic tools that are already helping top gaming, entertainment, retail, and other brands create the textures and materials that give 3D content detail and realism.
This fall, we previewed Project Aero, a powerful augmented reality authoring tool that takes much of the technical complexity out of creating immersive experiences. A little over a year ago, we introduced Adobe Dimension, which allows creatives to compose and render three-dimensional product mockups, packaging designs, and more.
The addition of Allegorithmic furthers our expansion of Creative Cloud into 3D content design. That’s why I’m excited to announce that today Adobe has acquired Allegorithmic, the industry standard in tools for 3D material and texture creation for gaming and entertainment. Increasingly, stories are being told with 3D content. Our goal with Creative Cloud is to provide creators with all the tools they need for whatever story they choose to tell. Adobe Acquires Allegorithmic, the Leader in 3D Editing and Authoring for Gaming and Entertainment
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